YLES began as the brainchild of Katerina Lois, who
designs, produces and oversees the creation of every product under
the YLES name. The idea was to create distinctive items that
would successfully combine functionality and an ease of use, while
infusing character and aesthetic balance to our surroundings.
The initial objects offering distinctive style and exceptional
quality (using specially selected materials, such as solid iroko
woods) solicited a positive response form everyone in the artist's
immediate environment. The original products developed by YLES
consisted of wooden wall clocks and key chain holders adorned
with aluminum and stainless steel. Since their debut at the exhibition
"Greek and contemporary creations" in January 2000,
YLES has expanded their line, based on customer's feedback
and needs, garnering further praise from customers that have since
adapted the line to their stores.
Today the full range of products offered by YLES include
wall and desk clocks, key chain holders, coat hangers,
drink coasters, place settings, magnets and note holders
from stainless steel and Plexiglas, with special
accents from PVC or natural fibers.
From the onset, production was based on the careful selection of
the raw materials as well as suppliers, who with their high technical
know how and certified production methods combine for a flawless
final product, surpassing the strict guidelines set forth by Katerina
Lois for all the YLES objects.
The decision to base the production on outsourcing instead of an
in house production unit comes from the desire by the Katerina
Lois to devote more time on the design and the development of
new lines of products, while maintaining flexibility and guaranteeing
a perfect final product.
The selection of our colleagues, or points of sales for our products,
keeps with the innovative thinking that is an integral part
of YLES. Katerina 's goal has always been to develop
long-term relationships with selected stores throughout Greece and
Cyprus, which are in keeping with the quality and aesthetic guidelines
that she uses in creating her products.These guidelines are:
1. The selection of one store in any given geographic
or market location. In the case of larger urban areas such as Athens
and Thessaloniki, the distribution of the YLES products is
kept to one store in each of the "neighborhood" markets.
For example you may find YLES in Kolonaki, Ermou St., Abelokipous,
2. Based in the ability of the store to "support"
YLES, with emphasis on the style of the store, as well as
the melding of the other products offered with those of YLES.
3. Based on the business philosophy and practices
for quality service, provided by the store that is in keeping with
that offered by YLES.
SERVICES OFFERED TO OUR COLLEAGUES (STORES)
1. Printed materials:
stores receives, on a regular basis, the latest color catalog with
the full line of products offered by YLES.
Each one of the clocks (wall or desk) with the YLES logo
is accompanied by a one-year warranty that covers any defects in
materials or workmanship. While all the products come with a certificate
3. Price List:
With every catalog, stores receive a complete and up to date price
list, which includes all relevant pricing information as well as
the suggested retail price for each piece.
4. Special Packaging:
The specially developed packaging not only ensures the secure transportation
of our products to each store but also offers a tasteful presentation
to the final recipientůthe consumer.
All of our colleagues are featured on the YLES
website (www.yles.gr) in alphabetical order, along with a
brief description about each store as well as links directly to
each stores website (should one be available).
6. Promotional material:
The stores that carry the YLES line of products
are supplied with the YLES logo as well as special stands,
banners, or displays, (as are appropriate) to designate the YLES
products within the store.
7. Print Advertising
In the near future, YLES will be incorporating
print ads for the promotion of their products, which will feature
the stores that carry the YLES brand
Most recently YLES added corporate gifts to
their line of products. This special line is in keep in with the
aesthetics and quality that distinguishes all the YLES products.
Corporate customers also have the option of customizing the
gifts with their company's message or logo (based on a minimum order).